The blue earth in the pattern indicates pursuit of quietness, health and freshness, the red “505” is both like the warm sunshine running over the earth and like the Qi-blood going smoothly, which means that “505” medicine and health products of marvelous series brings health and longevity to all human beings. The main body is standard letters of “505”, with the earth having intercrossed longitudes and latitude lines as the background. The implications includes: 505 on the earth; 505 wins a good reputation in the globe; and 505 is dedicated to health of all human beings. The stressed “505” shows power and confidence for a better future of “505”.
Origin of the 505 Trademark Logo:
In the Yellow Emperor’s Canon of Medicine, the notion of Yin, Yang and Five Elements are employed to explain the physiological and pathological changes of the human body: Wood, fire, earth, metal and water reflect the changes of five Zang-organs including liver, heart, spleen, lung and kidney, five Fu-organs including gallbladder, small intestine, stomach, large intestine and bladder. As to the treatment of disease by external application the notion of five body constituents, five orifices, five kinds of flora, five kinds of liquid, and five kinds of emotion is adopted. The five Zang-organs belong to Yin while the Fu-organs to Yang. The five Zang-organs and five Fu-organs together interconnect the 12 collaterals of human body with the Yin collaterals and the Yang collaterals conjoined at five fingers and five toes. The 505 Marvelous Vitality Bag and its and health care product series, are made based on secret recipes of longevities in the history, excellent methods for health care in over 500 medical books, rules of longevities of more than 500 long-lived men, and over 500 folk secret proved recipes, and in reference to Prof. Lai Huiwu’s own learning. The 505 medicinal cores are prepared with more than 50 traditional Chinese herbal ingredients collected as per the time according to the five-taste law. The herb medicine is stored five-chi under the ground for 50 days. With his deep emotions towards 505 Marvelous Vitality Bag and its medicine & health product series, the inventor, Prof. Lai Huiwu applied “505” trademark, and registered in Trademark Office under the State Administration for Industry and Commerce of P. R. China.
Standard colors of 505 trademark
Letters of “505” is red, while the round “earth” is blue. The color code: Letters of “505” is Y80 M100, while the round “earth” is Y0M10C100. Besides, red and grey are selected as the reference standard colors. For red, the color code is Y80 M100, and the color of the symbol body is red. For grey, the color code is BL25, and the overall color of the symbol body is grey. The standard colors serve as general color code, while the reference standard colors serve as reference.
Usage of 505 Logo As for single usage in various publications, packaging and advertisements, “505” has its own publication standards for trademark. With regard to horizontal setting, there are two types, of which one is the same with “505” trademark type. While for vertical setting, the Chinese “505” font is used.
Standard drawing of 505 Chinese font (horizontal setting) Standard version of 505 Chinese font
Standard drawing of 505 Chinese font (vertical setting) Standard version of 505 Chinese font